... and why we choose them.
Our designs may be carefree, but we're very serious about the materials we choose to make them. We carefully select for sustainability, appearance and performance. And we're always trying to improve.
Below is an overview of the materials that comprise the vast majority of the products we offer.
Organic Cotton Terry Cloth
Sustainability: We selected organic cotton because it requires significantly less water to grow than conventional cotton and ensures no herbicides or pesticides harm the environment and workers.
Appearance: The textural terry loops give it a feathered, plush look.
Performance: Cotton terry does not wrinkle because it’s a knit fabric with natural stretch. It's extremely absorbent and breathable.
Care: Machine wash in cold water and hang dry or tumble dry on low.
Customisable Products
Palmera Cord-Set
Rs. 3,499.00
Valencia Vibes Cord Set
Rs. 3,499.00
Rosewood Reverie Cord Set
Rs. 3,499.00
Roots and Reflections Cord Set
Rs. 3,499.00
Palm Noir Cord Set
Rs. 3,499.00
Floré Mughal Cord-Set
Rs. 3,499.00
Inked Nomad Cord-Set
Rs. 3,499.00
Bagh-e-Noor Cord-Set
Rs. 3,499.00
Linen
Sustainability: Linen, which comes from the flax plant, grows with just rainwater (no irrigation), and does not need pesticides in most cases. It's completely biodegradable.
Appearance: The oldest known fabric, linen has an open, porous weave and an earthy, relaxed appeal.
Performance: We selected a wrinkle-resistant weight and weave to ensure our linen shirts travel well. Linen is breathable and naturally anti-bacterial.
Care: Machine wash in cold water and hang dry or tumble dry on low.
Customisable Products
Palmera Cord-Set
Rs. 3,499.00
Valencia Vibes Cord Set
Rs. 3,499.00
Rosewood Reverie Cord Set
Rs. 3,499.00
Roots and Reflections Cord Set
Rs. 3,499.00
Palm Noir Cord Set
Rs. 3,499.00
Floré Mughal Cord-Set
Rs. 3,499.00
Inked Nomad Cord-Set
Rs. 3,499.00
Bagh-e-Noor Cord-Set
Rs. 3,499.00
Bemberg Silk Textile
Fabric Details: Crafted from 100% organic Bemberg satin, this fabric offers a luxurious drape, soft hand‑feel, and natural breathability. Known for its silky finish and subtle sheen, Bemberg satin is lightweight yet durable, making it perfect for elevated everyday wear or occasion dressing.
Sustainable Choice: Bemberg is derived from cotton linter (a natural by‑product of cotton production) and is fully biodegradable. Produced using an eco‑friendly closed‑loop process, it minimizes water usage and avoids harmful chemicals, ensuring a lower environmental footprint.
Care Instructions: Machine wash cold with gentle detergent. Line dry or tumble dry low. Iron on low heat if needed. While pre‑shrunk, satin fabrics can experience slight natural shrinkage (1‑3%) after the first wash. Avoid high heat to preserve the fabric’s sheen and drape.
Customisable Products
Palmera Cord-Set
Rs. 3,499.00
Valencia Vibes Cord Set
Rs. 3,499.00
Rosewood Reverie Cord Set
Rs. 3,499.00
Roots and Reflections Cord Set
Rs. 3,499.00
Palm Noir Cord Set
Rs. 3,499.00
Floré Mughal Cord-Set
Rs. 3,499.00
Inked Nomad Cord-Set
Rs. 3,499.00
Bagh-e-Noor Cord-Set
Rs. 3,499.00
At the end of the day,
we’re cognizant that the most sustainable thing any clothing brand can do is to not exist in the first place. We approach our material selection and other sustainability efforts from a place of humility, figuring out how we can reduce our negative impact even if we’ll never achieve perfection. To help offset our impact further, we have joined 1% for the Planet.